IBM Small Business & IOD
IBM provides small and medium businesses with expert IT solutions and lower IT costs, specifically designed for midsize businesses. A redesign of the existing site was done that improves traffic flow through the website and showcases the best high-value segment content from across the Point of engagement ecosystem.
Business Goals and project objectives were to increase the engagement rate of the website,
improve traffic flow from the homepage, increase the volume of engaging content, increase BIC ability to quickly support changing marketing needs.