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Our Philosophy

At RGB Matters, we take joy in everything we do, whether it is our ideation process, strategic approach, work delivery or even the way we hire. Our approach is simple. We join the dots between thinking, doing and feeling. We aim to design the human interface instead of the user interface. Because we believe that joyful people create joyful experiences, leading to lasting engagement and higher brand loyalty.

Our Services

These pillars create engaging and joyful experiences that lead to higher brand engagement and loyalty.

Strategy

• Potential customer qualitative and quantitative research
• UI/UX audit
• Product innovation consulting
• Product strategy and roadmap

Experience Design

• Products
• Apps
• Websites
• UI/UX
• Branding
ª Prototyping and testing

Advocacy

Half, 1 or 2-day workshops focused around:
• The evolving digital consumer, the digital natives
• Design Thinking
• Digital Transformation
• Hackathons
• Product Best Practices
• UX organization advocacy
• Growth Hacking
• Customer Immersion

Our Client Experience

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Our Team

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Himanshu Bharadwaj

Design

Himanshu is a product innovation and Design Thinking leader. He likes crafting interactive experiences that inform, delight, inspire and persuade with an aim to deliver on business goals. He has a distinct approach to innovate and manage the creation of complex websites, mobile apps, applications, advertising and branding campaigns joyfully without stress. He has spent his entire career redefining the perception, integration, and consumption of digital media for a wide array of brands across categories at agencies such as Digitas, FCB, Publicis, Hudson Rouge, MRM//McCann, Momentum, Havas, cdmiConnect, Lenddo, Synechron, and Ampology. Himanshu is also a regular contributor for a local health magazine Natural Awakenings. Himanshu finds his joy from his regular practice of meditation and teaching in his town.

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Ramon Leander

Design

Ramon brings an innovative approach to digital platforms, mobile applications, responsive design and 360 marketing . His work reflects an appreciation for elegant, simple yet sophisticated concepting, design solutions and critical thinking. His fluency in English, Swedish and Spanish, have lent him the opportunity to work in Los Angeles, San Francisco, Stockholm and New York. He has worked in agencies such as RGA, DDB, Razorfish, Saatchi & Saatchi, AKQA, Lowe Brindfors, JWT, Digitas among others. He finds joy in cooking Peruvian Ceviches and Swedish Gravlax. He enjoys the great outdoors with skiing during the winters and Deep sea fishing in the summers.

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Kanad banerjee

Design

Kanad is an award-winning art director helping brands grow across the globe with an experience spanning 30 years. During his tenure, Kanad has been a Creative Director with some iconic agencies like Ogilvy NY, TBWA\Chiat NY and Grey. Kanad was amongst the first art directors from the Indian subcontinent to get work accepted into The One Show, which put him (and India) on the global advertising map. Kanad was an integral part of the creative team that won Ogilvy New York its first One Show Gold in content. Kanad finds joy in traveling to remote parts of the world, in street food culture and one-minute meditations.

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Anika Sharma

Strategy and Client Services

Anika is an integrated advertising and brand leader with strong understanding understanding of strategy and the creative product. A thought leader, she consistently drives ROI through innovative strategies and tactics such as digital transformations, ‘mobile first,’ ‘precision activation’ and CRM efforts. Anika has held senior leadership positions at BBDO | Proximity, Ogilvy, Lowe, and Grey. When she is not busy working, she takes her passion for digital into classrooms at several business schools including NYU’s Stern School of Business, FDU’s Silberman College of Business, Rutgers Business School and Pace University’s Lubin School of Business. Anika also writes a weekly column called #mobilewatch for Adage and Medium. When it comes to Joy, she believes it is in the everyday little things - her daughter asking Alexa to tell a joke or her son playing the trombone!

Anika is an Integrated Advertising and Brand Leader with a strong understanding of strategy and the creative product. A thought leader, she consistently drives ROI through innovative strategies and tactics such as digital transformations, ‘mobile first,’ ‘precision activation’ and CRM efforts. Anika has held senior leadership positions at BBDO | Proximity, Ogilvy, Lowe, and Grey. When she is not busy working, she takes her passion for digital into classrooms at several business schools including NYU’s Stern School of Business, FDU’s Silberman College of Business, Rutgers Business School and Pace University’s Lubin School of Business. Anika also writes a weekly column called #mobilewatch for Adage and Medium. When it comes to Joy, she believes it is in the everyday little things - her daughter asking Alexa to tell a joke or her son playing the trombone!

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Akhnaten Mallya

Content

Akhnaten is a blend of extremes. However, he has mastered the art of arriving at a middle ground. That’s an agreement to a 10% increase in the size of your logo on the creative while the copy remains the same as was presented in the first draft. Everyone is happy this way. A strong advertising and television background have turned his patience, perseverance and resolve to tempered steel. The only thing that could make him go weak in the knees would be a rare Matchbox diecast car. He is an avid 1:64 diecast car collector who boasts a collection of over 5,000 cars. A keen content strategist, Akhnaten has won many a client’s hearts and lost all his hair over the last many years in his efforts to make communications tick for the brands he handles. Akhnaten finds joy in the simple pleasures of an ordinary day that just became a little more extraordinary.

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Neal Henriques

Research

Neal is a thought leader in customer experience, innovation, brand strategy and communication. He was the head of client services at Kantar TNS in the Middle East and the Regional Automotive Director for Africa and Middle East. He used to sit in on the global automotive board to drive automotive research and best practices across globe for Kantar. He focuses on explorative and forward looking research to create new revenue opportunities for his clients. He is well networked with professionals and academicians from prominent universities which allows him to bring the best in global best practices to meet client business needs in new areas such as digital marketing, UX , UI, CSR and sustainability. He finds joy in going back to his roots in statistics.

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Todd Lowe

Strategy

Todd is a creative, integrated brand/comms/digital strategist. He has held leadership roles across the entire marketing value chain. Todd has worked client-side at Mattel as their global digital engagement leader and at MTV as a brand/digital strategist and an integrated marketing director. He also worked at digital creative agencies in the BBDO network -- first as one of the industry’s pioneer branded content Creative Directors, and more recently as a brand/digital strategy lead. He also captained Comms Planning at WPP’s flagship media planning firm, Mindshare. Todd has a unique ability to re-imagine and connect all of the dots that constitute a brand’s holistic experience, designing ownable, relevant, differentiating approaches that can truly cut through the marketplace. Todd finds joy in making marketing into the noble profession it must become for brands to succeed in the Age of the Internet.

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Scott Zachek

Project Management

Scott has been a project manager and user advocate for 20 years. He's detail oriented, user-centric and service-driven. Scott guides teams to create digital interactions that are useful, on-brand, clear and easy to use. Scott is comfortable working in the public sector, serving clients like the General Services Administration (federal agency) and the NYC Department of Finance, and the private sector, managing projects for The New York Times, JP Morgan Chase, Pfizer, Altria Corporate Services, AT&T, Verizon, RJR Reynolds, and Thompson Financial. Joy for him is a parrot on his shoulder, good food on the stove, and friends and family with which to enjoy it.

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